Digital Marking Assets
After Effects & Premiere Pro
The current design, including color palette, imagery, icon system, etc. don’t reflect the Satechi brand.
The user flows are unclear and confusing. Our goal is to make it more intuitive and easier to use.
The redesign project started with Feb.2019. I started the project with research and compared similar Apps, and gather reports and mood boards to stakeholders, review the user flows and discuss the overall design direction.
Meantime, I started to discuss the development time and durability with the developer since we are looking at launching the product in early April.
During the design process, I use InVision to make a prototype to present to stakeholders and the developer to handle feedback and communication. The detailed visual design has completed the end of Feb. and was handoff using Zeplin for development.
I also worked with two of our tech support team members to test the several versions of IPA and gather input from the developer.
During the development, I also work on some marketing assets for launching the APP, which includes the App Icon design, App Store preview images, How-to videos, and a quick start guide.
We launched the Satechi App on the App Store on April 10th, 2019. Most recently, we also released a new build that fixed some bugs along with a new Dark mode design. We Received increasing positive feedback on the UI upgraded on the customer reviews.
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